crop subsidy policy changes
General Mills’ strategy to influence the 2024 U.S. Agricultural Reform Bill - problem-solution
The Problem: Bloated Crop Subsidies and Their Ripple Effects In 2024, General Mills’ lobbying effort shaved $3 billion off the projected subsidy budget. By coordinating a coalition of agribusinesses and shaping key provisions, the company helped rewrite the U.S. Agricultural Reform Bill to tighten eligibility and reduce payments. For